Effective for patients and highly profitable for professionals: MLS® Laser Therapy receives new recognition during the Louisiana Veterinary Medical Association meeting (Astor Crowne Plaza Hotel in New Orleans, 26 – 28 January) and the VMX-Veterinary Meeting & Expo 2018 (Orlando, Florida, 3-7 February). This feedback was collected by Cutting Edge, our local distributor, who attended with an own exhibition space focusing on products from the Mphi Vet Orange line, and by ASA staff. “During the VMX, currently acknowledged as the foremost American fair for number of visitors and innovations presented –explains Lucio Zaghetto, US Market Manager for ASAlaser– I was able to see the satisfaction of our clients first-hand. Those who already use MLS®, in addition to underlining its value for treating their patients, also confirmed its positive impact in improving their daily economical aspect”. Finally, the Orlando fair represented a valid showcase to intercept new customers, as was confirmed by the many visits to the stand. “The vets’ interest in analysing the use and benefits of Laser Therapy was tangible, as they are increasingly focused on searching for solutions able to also respond to the requirements of the animal’s owner. MLS® is also appreciated because it is nontoxic, painless, well tolerated and with fast treatment times”.